Definition
There are two terms that make me itch a little when I hear them: futurology and future-proof. There are much better terms to use.
‘Futurology’ is an outdated term and sometimes creates the impression of either of fortune telling and other non-scientific approaches, or conversely it implies that the future can be predicted accurately by some science. Neither are true of futures thinking or studies.
Better phrases to consider are:
Futures Studies: This term is more academically accepted than “futurology.” It encompasses a broader range of methods and disciplines that explore multiple possible futures, rather than trying to predict a single future.
Strategic Foresight: Focuses on anticipating and preparing for the future in strategic contexts, such as business or government. It emphasises actionable insights and decision-making rather than simply studying future possibilities.
Futures Thinking: A more modern and flexible term that refers to the mindset and cognitive processes involved in imagining and exploring different potential futures. It emphasises creativity and divergent thinking.
Anticipation Studies: This is a growing field that looks at how individuals and organisations anticipate the future, focusing on the role of expectations and foresight in shaping present actions.
As for ‘future-proof’ consider how a water-proof raincoat protects you from the water by creating a barrier that cannot be permeated. We cannot and should not want to protect ourselves from the future or create a barrier. We can however become future-fit, future-focussed or strategic in how we consider the future.