Definition
Anticipation in the context of futures thinking or strategic foresight refers to the ability to foresee and prepare for future developments, challenges, or opportunities. It involves analysing trends, identifying potential scenarios, and taking proactive steps to adapt or capitalise on them.
Example
Disney’s Theme Park Expansion:
Disney strategically anticipates future trends in entertainment and tourism to plan expansions of its theme parks. For example, Disney’s anticipation of the growing demand for Marvel-themed attractions led to the creation of Avengers Campus at Disney California Adventure Park.
Ask yourself
- Am I thinking about the future intentionally and not only in passing?
- Can I identify any potential events in my own future that will impact my life?
- Can I consider what actions to take now, to meet those events in a prepared state of mind?
Rocky Horror
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